Challenge:
The Pfizer Neurosciences group was looking for a tool they could use to measure the effectiveness of physician marketing tools. They needed a way for geographically-diverse field force reps to be able to provide timely feedback.
Solution:
We developed a modular, data-driven survey tool that provides the platform for the creation of online surveys. The tool allows for over 15 question types and advanced skip logic, as well as detailed real-time and exportable reporting.